Olivia Rodrigo is teaming up with Sony for limited edition purple earbuds

They are basically a purple version of the company’s LinkBuds S.


Pop star Olivia Rodrigo has completely redefined herself with her new album GUTS, drawing on the kind of punky guitar growl that defined so many successful musical acts in the 1990s. She’s also teaming up with mega-corporation Sony to release a pair of limited-edition earbuds that draw on the basic design of the company’s successful LinkBuds S line.

These are basically a color swap of the standard LinkBuds S, with a “unique violet marble pattern” the company says was designed by the Grammy-winner herself. Rodrigo backs up this claim, stating she was “so excited” to help create “a limited edition LinkBuds S in the color violet,” going on to say that she “can’t wait for my fans to experience GUTS in this way.”

While deferring to a large multinational corporation isn’t exactly in the spirit of the music Rodrigo drew from on her latest album, there’s one cool techy tidbit here. These earbuds can access custom equalizer settings tuned by Rodrigo and producer Daniel Nigro. These settings offer an “optimal listening” experience of her two albums on major streaming services.

As with all LinkBuds S models, the new Rodrigo-flavored earbuds offer robust active noise-canceling tech, 360-degree spatial sound support, LDAC 3 for high-resolution audio and a transparency mode adjusts for ambient noise. The earbuds are also environmentally-friendly, more or less, as many components were manufactured using recycled plastic materials from automobile parts and reclaimed water bottles.

The LinkBuds S x Olivia Rodrigo cost $200 and preorders start today directly from Sony and via a number of authorized dealers. This isn’t the first high-profile team-up between Rodrigo and a large company in support of GUTS. Back in April, she partnered with Meta’s Instagram to advertise a feature that allowed users to add music to slideshows.