Alertus Technologies

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4 Ways to Avoid Disaster Response Burnout

by Kat Wilkerson, Content Marketing Specialist

Disaster response burnout is real, but it’s not because people don’t care about safety. 

Unfortunately, due to outdated processes, people have become desensitized by frequent and broad warnings. These inefficient approaches to deploying alert systems and a lack of policies and emergency management programs have led to overcommunication for incidents that don’t rise to the level of “emergency.” 

Organizations must implement impactful alert and messaging systems to protect lives. Alertus’ innovative design can help proactively plan and better prepare for emergencies while decreasing the chances of alert fatigue.


1. Non-intrusive notifications 

To combat notification fatigue, Alertus Desktop™ Notification allows organizations to quickly reach all or select personnel with emergency and non-emergency communication through non-intrusive partial screen pop-ups, which decreases disruption in an employee’s work and surrounding environment.

Alertus’ Digital Signage Override software transforms digital signage and cable TV systems into intelligent emergency alerting appliances that somebody can read from a distance without impeding their day-to-day. These alerts can target individual screens or groups organized by category or geography, ensuring they reach the right people.


2. More precise geo-targeting

Wireless technology has improved remarkably, allowing Alertus to target anyone with a mobile phone to areas within no more than 1/10th of a mile or 528 feet. 

Decrease burnout by not constantly pinging your community on their mobile devices with information that may be irrelevant to them. Alertus helps you reach individuals more precisely through mobile safety apps and geo-targeted incident communication.

  • Send notifications to any mobile device connected to a designated network.

  • Partner with local authorities and use geo-targeting to get life-saving information to people who need it most and communicate emergency severity levels and safety instructions – all without relying on people to opt in.

The more targeted and specific organizations can become with emergency alerting, the more trust they will build among personnel/citizens and the more lives they will inevitably save.


3. Have an organizational plan in place

Alertus Professional Services helps develop and enhance Emergency Management programs with customized education and resources built to meet unique needs. Our team of experts provides one-on-one consultations to understand the needs and solutions that would work best for an organization. Alertus:

  • Educates customers on Emergency Management concepts, structures, processes, and procedures.

  • Helps customers understand when they should use their Emergency Notification System.

  • Ensures customers have the knowledge, skills, and confidence to effectively utilize their Emergency Notification System to save lives during an emergency.

By having an Emergency Management program in place, the planning process results in executable strategic, operational, and community-based strategies to meet an organization’s objectives while reducing the likelihood of over-communication.


4. Social Media

Social media supplies an easy, essential layer of redundancy that enhances your mass notification approach.

  • Integrating social media channels into your MNS system streamlines the process of logging into separate accounts to distribute messages while allowing companies to activate alerts through facility-based, network-based, and personal notification methods.


When individuals expect reliable, critical, hyper-relevant alerts, they will be more likely to take proper precautions.

Schedule a consultation with an Alertus expert